In discussing the books of the word "image", "character", "Hero" flashed everywhere, but few people know how they differ from each other. It seems that the character - the character, all is one. A united right? And what are the differences? And what role is played in the story they all? The image - a sketch that has a few key iconic features, which is guided by the author. The image - a "skeleton" of the future hero, the starting point when creating his character, as well as roles in the plot. The concept of the image is applicable not only to man, but also the city and to the whole world, and the author-narrator.